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Advertising Round-Up: Muzu-Ad2One; BSkyB-Adgent; Orange-Unaminis; Yell-3 UK

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Muzu-Ad2One: Irish music vid site has hired sales house Ad2One to handle its display account, six months after choosing eType for its display ad sales. Last month the site appointed The Web TV Enterprise to look after its pre-roll video ads. From Mediaweek.

BSkyB-Adgent 007: Sky has signed up US advertising firm Adgent 007 to sell the inventories of 23 websites, including, in the US. The sites attract a total of 1.35 million unique monthly users and the deal includes sites with sales managed by Sky Digital Media. Adgent has similar deals with and Guardian, Sky employs .Fox Networks to sell its inventory in Europe and Latin America and Admax for South-East Asia. NMA.

Orange-Unaminis: France Telecom-owned Orange is reportedly in talks to buy online advertising firm Unanimis. Orange itself runs external digital ad accounts for the likes of Ents 24 and last month announced plans to merge its sales team with Blyk. Via NMA.

Yell-3 UK: has become the first advertiser to buy space on 3 UK’s mobile broadband log-in dashboard. A Yell search box will now appear on-screen when 3 subscribers log on with their mobile dongles. Vodafone (NYSE: VOD) already serves ads on its mobile broadband dashboard and 3 Austria has attracted several advertiser to its log-in screen. From