Blog Post

Brazen Careerist: LinkedIn for Gen Y

Brazen Careerist, the blog network spearheaded by well-known career advice blogger and columnist Penelope Trunk, launched a professional social network today aimed at connecting employers with prospective Generation Y hires. The new social network juxtaposes features from popular social sites such as Twitter, Facebook and LinkedIn so that it’s easy for that demographic to get started on the site and start adding content to it.

Unlike LinkedIn, and other career web sites, a person’s profile on Brazen Careerist is not centered solely around their resume, but on an “idea feed” where people list their goals, interests and career strengths. As Trunk points out, LinkdedIn’s profile content is dedicated to people listing their past work experience — something Generation Y-ers don’t have much of due to their age. The idea feed on Brazen Careerist, on the other hand, will allow employers find the best Gen Y candidates based on whether their ideas match the company’s, rather than the employer judging them solely on their limited work experience.

For Gen Y-ers, Facebook came on the scene when many of us were at the beginning our college careers. It was a site where we could add quirky information about ourselves and connect with our peers over wall posts, photo albums and status updates. But college career counselors were quick to warn us that employers were using Facebook as a proxy for background checks, so many of us modified our Facebook profiles to make our social network identity more HR-friendly. But now, Brazen Careerist offers a way for young adults to finally separate our personal and professional online identities.

Trunk said the Madison, Wisc.-based company plans to monetize the new social network by using a similar revenue model as LinkedIn, except it doesn’t plan on charging Gen Y-ers for subscriptions. The revenue model will be a hybrid of a pay-for-hire model, charging companies for posting a job ad and contacting prospective job candidates directly. Brazen Careerist will start charging companies for these services by the end of this year.


10 Responses to “Brazen Careerist: LinkedIn for Gen Y”

    • Jennifer Martinez

      When it comes to unique visitors to the site, of course you can’t compare the two. Brazen Careerist just launched yesterday! But what the site has going for it is Penelope Trunk’s brand name and I see Google and Sun created groups on it.

  1. Jennifer, do you think Brazen Careerist & LinkedIn could work in tandem? When it comes to LinkedIn, recent graduates just need a helping hand on to the networking ladder (it’s hard to leverage LinkedIn’s networking effects if your only contacts are fellow graduates – at least that’s my experience). For example, I know graduate networking events with a LinkedIn-twist could help nudge a few of my friends in the right direction both online & offline. But with Brazen Careerist, graduates have a place to share tips with peers and to make a little more limelight than they would on LinkedIn.

    • Jennifer Martinez

      Hi Neil,
      Definitely. LinkedIn has been around longer and is more established, so it wouldn’t hurt to have profiles on both sites. As long as your resume is prepared, it’s easy to input the information into both sites, so, why not do it? I think Brazen Careerist’s emphasis on adding your interests and goals is an interesting concept, though I can’t say it’ll work. Still, sometimes really smart and dedicated job candidates get passed over on career sites because they didn’t go to a brand name school or intern at the “right” places. It’s a fact of life, yes, but still not right. Will Brazen Careerist take off and help employers think outside of the box when it comes to hiring? That’s yet to be seen and depends on how many people join the site.

      • Jennifer, some close friends & family are currently going through their first real job hunting phase and subsequently getting to grips with LinkedIn, but it’s a shame there isn’t something equivalent to Brazen Careerist for the UK market, otherwise I’d refer them to your comment and suggest they jump on a few Gen-y focused sites so that they aren’t putting all their eggs in one basket (i.e. LinkedIn).

        But one problem with both LinkedIn, Brazen Careerist et al is that it isn’t possible to augment your resume based on the person viewing it, as it with email (therefore customising your cover letter & resume to meet the needs of a particular company and job application). Have you noticed that trend?

        Would you be interested in having a conversation re. a start-up I’ve been working on ( I remembered I’d recently been using Nurphy to start-up a public conversation for aggregating LinkedIn tips with my aforementioned job-hunting friends (*xihhdf), so I thought it might be of interest to you (& perhaps the rest of GigaOM) as a follow-up to this topic but also the GigaOM Pulse announcement (it’s a bit like Pulse but more focused on a conversation between a group of people, rather than pulling in content from elsewhere on the Web)…

  2. Lourdes

    It’s irrelevant if they allow older people to sign up. The site is clearly implying it is for a certain age of worker, which is illegal. It’s no different from Craigslist opening a jobs page for teenagers. I can’t believe a lawyer somewhere didn’t give them a heads up?!

  3. Jennifer Martinez

    Hi Reader,
    Actually, anyone can join Brazen Careerist. It’s just made with Gen Y in mind so they can showcase their ideas and career strengths since their resume is often shorter than someone who’s been out of school for a while.

  4. Did they check with an attorney before they launched this?

    Age Discrimination in Employment Act of 1967 (Pub. L. 90-202) (ADEA)

    It shall be unlawful for an employer, labor organization, or employment agency to print or publish, or cause to be printed or published, any notice or advertisement relating to employment by such an employer or membership in or any classification or referral for employment by such a labor organi­zation, or relating to any classification or referral for employment by such an employment agency, indicating any preference, limitation, specification, or discrimination, based on age.