Brazen Careerist: LinkedIn for Gen Y

Brazen Careerist, the blog network spearheaded by well-known career advice blogger and columnist Penelope Trunk, launched a professional social network today aimed at connecting employers with prospective Generation Y hires. The new social network juxtaposes features from popular social sites such as Twitter, Facebook and LinkedIn so that it’s easy for that demographic to get started on the site and start adding content to it.

Unlike LinkedIn, and other career web sites, a person’s profile on Brazen Careerist is not centered solely around their resume, but on an “idea feed” where people list their goals, interests and career strengths. As Trunk points out, LinkdedIn’s profile content is dedicated to people listing their past work experience — something Generation Y-ers don’t have much of due to their age. The idea feed on Brazen Careerist, on the other hand, will allow employers find the best Gen Y candidates based on whether their ideas match the company’s, rather than the employer judging them solely on their limited work experience.

For Gen Y-ers, Facebook came on the scene when many of us were at the beginning our college careers. It was a site where we could add quirky information about ourselves and connect with our peers over wall posts, photo albums and status updates. But college career counselors were quick to warn us that employers were using Facebook as a proxy for background checks, so many of us modified our Facebook profiles to make our social network identity more HR-friendly. But now, Brazen Careerist offers a way for young adults to finally separate our personal and professional online identities.

Trunk said the Madison, Wisc.-based company plans to monetize the new social network by using a similar revenue model as LinkedIn, except it doesn’t plan on charging Gen Y-ers for subscriptions. The revenue model will be a hybrid of a pay-for-hire model, charging companies for posting a job ad and contacting prospective job candidates directly. Brazen Careerist will start charging companies for these services by the end of this year.



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