Apple’s New Ads: Fantastic in Lots of Little Ways

Over on Apple’s web site are the latest ads in its “Get a Mac” campaign. The new commercials, titled “Top of the Line” and “Surprise,” continue the tried and trusted “I’m a Mac, I’m a PC” theme featuring John Hodgman and Justin Long.

Mac Ad - Surprise 02

“Surprise” sees Mac telling a potential customer on the lookout to buy a new computer that PCs are great. The customer knows a little bit about the differences between Macs and PCs and, confused by Mac’s suggestion, adds:

“But I want one that just works without thousands of viruses and a ton of headaches.”
“That’s a PC” Mac asserts.
“Really? I thought Macs were much more stable and secure than PCs.”
“They’re not!” cries Mac, “You can’t believe everything you hear!”

Curious? Head on over and see what’s going on. It’s not a bad contribution to the series, but not a favorite of mine. This one feels sorta like they’re just going through the motions. I mean, how many more ways can they make the same point, using the same setup?

Lots of Little Fantastic

“Top of the Line” is fantastic in lots of little ways, and in one big way. The big way, of course, is the appearance of Patrick Warburton (Seinfeld’s David Puddy, and voice of Joe Swanson in Family Guy). He plays “Top of the Line” PC, a super-slick charmer.

Mac Ad - Top of the Line Smarm

Watch it a few times, and pay attention to the subtle and fantastic reactions from PC and Mac. PC in particular is brilliant, coming-across as a love-struck teenaged schoolgirl.

Oh, and pay particular attention to Warburton at around eight seconds in. Just try to watch that fake, barely modest expression and not laugh.

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