Introducing The NewNet

gigaompromasterimagenextwebRight in front of our eyes, the web (and by extension, the Internet) is changing — specifically, the rise of social networking and the real-time web are changing the way information on the Internet is created and consumed. Indeed, the ability to disperse information through social platforms and do it using real-time tools is shifting the focus of content from “historical” news to real-time events.

Slowly but surely, the web is being disaggregated, dismembered and at the same time, becoming more interactive. Some call it the Now Web, others are labeling it the Real-Time Web, while still others view it as the Social Web. They all describe components of what we refer to as the NewNet. And that is precisely the name of the latest addition to our GigaOM Pro research service. It marks the fifth of our verticals, joining Green IT, Infrastructure, Mobile and the Connected Consumer. (Sign up now to get access to all five for just $79.).

Why the name NewNet? To reflect the fact that the web of tomorrow will be very different from the web of today. The change is being brought about by two major trends: The first is the availability of increasingly more bandwidth, both wireless and wireline. The second is the number of devices we can now use to create and consume content.

If you carry one of these devices — say, a Blackberry Curve 2 or an iPhone — then you know how easy it is to click, record and share videos and photos on the web. These devices can also be used to write up small bits of information — call them tweets — and send them into the ether for sharing. These are “atoms” of information that are floating across the web, waiting to be discovered and looking to get some context.

I outlined these changes in an earlier post:

1. The web is transitioning from mere interactivity to a more dynamic, real-time web where read-write functions are heading towards balanced synchronicity. The real-time web, as I have argued in the past, is the next logical step in the Internet’s evolution. (read)
2. The complete disaggregation of the web in parallel with the slow decline of the destination web. (read)
3. More and more people are publishing more and more “social objects” and sharing them online. That data deluge is creating a new kind of search opportunity. (read)

While I will share some of my thoughts on the larger shift here, we will be digging much deeper over on GigaOM Pro. NewNet is going to track everything from real-time data to the tools and technologies of this new web to the evolution of web information itself. As Mike Wolf, our VP of Research, notes in his post over on GigaOM Pro:

NewNet will give its subscribers the additional context around real-time and social web they are looking for. Some of the topics that will appear in coming months from GigaOM Pro/NewNet include analysis of social media monetization, the impact of real-time technologies on the enterprise, and much more.

We are launching NewNet with a special research report entitled “Understanding Google Wave: An Experiment in Real-Time Web Use,” by Ed Gubbins, a veteran communications industry insider. Subscribers will also be able to read “Why Facebook & Twitter Should Work Together;” my report, “It’s Time To Get Real Time, Corporate America;” as well as a wrap-up of all the NewNet developments during the second quarter of 2009. I hope you will join us over on GigaOM Pro.

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