Blog Post

Microsoft Has A Feature Phone Strategy, Too

While everyone has been focusing on Microsoft’s smartphone platform strategy, the software giant quietly unveiled today a new mobile phone application called OneApp that integrates a number of popular services, such as Facebook and Twitter, for low-end Sony (NYSE: SNE) Ericsson (NSDQ: ERIC), Samsung and Nokia (NYSE: NOK) phones. Aimed at the emerging markets, currently OneApp is available in South Africa through Blue Label Telecoms, reports Engadget. Microsoft (NSDQ: MSFT) said it plans to launch OneApp in more countries within the next year. Release.

Currently, there’s 12 applications included in the one client, which Microsoft says weighs in at only 150KB, making it quick to download and easy to install, which is key for feature phones. Some of the apps include Windows Live Messenger, Weather, News, Contacts, Mobile Wallet and Games. But other applications like ones focusing on healthcare are coming, which will cater to emerging markets. An developer kit will be available by the end of the year to enable developers to create other applications for the platform.