How Microsoft + Yahoo Stacks Up In India

Ballmer and Bartz Sign The Deal

Microsoft (NSDQ: MSFT) and Yahoo (NSDQ: YHOO) reached an agreement last month under which Yahoo Search will be replaced by Microsoft’s Bing sometime in 2010.

According to Komli Media’s analytics platform Vizisense, the combined share of search traffic from India for Yahoo and Microsoft in July is only 8.49%, compared with Google’s 91.19%. However, the combined reach of search users is higher, at 37.90%, compared with Google’s 93.17%.

This latter metric shows a high number of duplicated users–people who use both Google and Yahoo or Google and MSN. While share of searches (see accompanying tables) denotes number of search queries, reach of search users indicates the number of users who use a particular search engine. In effect, this means some 38% of Indian search users used either Microsoft or Yahoo search during July. Many of them are duplicated users–those who also use Google (NSDQ: GOOG). And going by Google’s share of search traffic, these people seem to use that site a lot more.


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