Blog Post

How Microsoft + Yahoo Stacks Up In India

Microsoft (NSDQ: MSFT) and Yahoo (NSDQ: YHOO) reached an agreement last month under which Yahoo Search will be replaced by Microsoft’s Bing sometime in 2010.

According to Komli Media’s analytics platform Vizisense, the combined share of search traffic from India for Yahoo and Microsoft in July is only 8.49%, compared with Google’s 91.19%. However, the combined reach of search users is higher, at 37.90%, compared with Google’s 93.17%.

This latter metric shows a high number of duplicated users–people who use both Google and Yahoo or Google and MSN. While share of searches (see accompanying tables) denotes number of search queries, reach of search users indicates the number of users who use a particular search engine. In effect, this means some 38% of Indian search users used either Microsoft or Yahoo search during July. Many of them are duplicated users–those who also use Google (NSDQ: GOOG). And going by Google’s share of search traffic, these people seem to use that site a lot more.

3 Responses to “How Microsoft + Yahoo Stacks Up In India”

  1. Ramsajiwan Yadav

    Congrats Sir..

    I also would like to join unitech telecom . I am Telecom engineer for O & M and having Diploma in Telecommunication. I served in 15 yrs in Indian Navy as electrical communication and five yrs in Reliance Communication with Deepak Dixit sir experience of Telecom. Where can iapply for recruitment in Unitech telecom.. I could not found on internet.. Please tell me the contact information of recruiter and hr department of unitech telecom. I am quite interested.

    Thanks & Regards
    Ramsajiwan Yadav
    Mo- +91 9336241896
    E-mail – [email protected]

  2. Aayush Puri

    Well even if we discount the duplicate users the 8.49% looks pretty low a number, specially considering that almost all Google products have a lower penetration in India that to Yahoo! and Microsoft *when compared to US* (e.g. email, messenger etc.).