Can Microsoft Turn the Big Windows Mobile Ship Around in Time?

Courtesy of Microsoft

Courtesy of Microsoft

Windows Mobile is old. The basic UI and underlying technology is the same today as it has been for years. Microsoft understands this and lately has been talking up its upcoming version 7.0, prompting Om over at sister site GigaOM to call the chatter what it is: noise. While I don’t totally agree that Windows Mobile is irrelevant, I do agree that it needs a technology facelift — and it needs it now, not a year from now.

But while Om takes issue with Microsoft’s decision to make versions 6.5 and 7.0 available in the marketplace at the same time, his bigger beef is the fact that it will take until the fourth quarter of 2010 before launching Windows Mobile 7. I agree — the company is hampered by its speed to market with major updates. I use the term speed facetiously, as Microsoft is just too darn big to move fast. It’s like one of those big Carnival cruise ships — it needs to start turning today in order to get turned around by next year. That’s something I’ve groused about before, and I don’t see it changing. At least not anytime soon. And Redmond needs to get that Windows Mobile ship turned around today, not next year.

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