Wenda Says: Not Taking A Post At MySpace; Media Link Hired To Retool Ad Sales; Berman Out

Wenda Millard

Update 2: The MySpace-MediaLink engagement is a one year deal and valued in “seven figures”, reports WSJ.

Update 1 (David adds): In a brief conversation with paidContent, Wenda Harris Millard denies that she has been hired by MySpace. Millard, speaking from a ship somewhere in the Adriatic, told us: “I am not going to MySpace. They did not hire me, they hired Media Link. I’m president of Media Link. It’s a decision I made, it’s where I’m staying. The story is not true.” I asked if she would be personally working on the MySpace account and she said, “I personally work on every engagement we have in the digital space.”

Original Post: MySpace’s desperate, really desperate to retool, and that’s a good thing: as the management changes continue at the social networking giant, it is hiring retaining Wenda Harris Millard’s media consultancy to help on ad sales for the company, we have confirmed. Kara reported it first on ATD. The move hasn’t been announced internally yet as the news leaked out, but now they know. Millard left MSLO earlier this year and is president of media consultancy Media Link. Prior to that she was the top ad sales exec at Yahoo (NSDQ: YHOO). She will continue in her position with the firm, while working with MySpace to give them the much-needed boost on the ad sales side. She and the agency will work with MySpace CEO Owen Van Natta. All company ad sales managers will report to her. And as Kara point out, this makes its current head of ad sales Jeff Berman’s position in the company even more tenuous. Updated: Berman is out. He has been rumored to be leaving ever since new management under Jon Miller/Van Natta came in. Here’s Van Natta’s blog post.

This comes a day after the company acquired iLike.

Millard recently moderated a panel at our EconAffinity conference, on celeb endorsements. The video, embedded after the break:

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