Mixpo Partners With NCC for Webified TV Ad Campaigns

Local video ad platform Mixpo announced a partnership with NCC today that aims to repurpose existing TV advertising campaigns for the web via display ad formats.

NCC is a cable advertising firm that is jointly owned by Comcast, Cox Communications and Time Warner Cable. Each of these multi-service operators have their own web site with their own ad inventory. Under this new agreement, NCC can try to upsell its advertising clients to extend their cable ad buy to include localized web ads on these operator-owned sites.

Using Mixpo, NCC will be able to convert a standard TV commercial into an interactive display advertisement (not a pre- or post-roll ad), and geo-target it for specific regions around the country. Mixpo is hoping large companies like automakers with local dealerships will be interested in the program.

Seattle-based Mixpo raised a $4 million Series B round back in February of this year. Competition in the local video ad space includes Jivox and SpotMixer.

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