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The first step toward cutting energy costs is measuring your thirst for electricity. As basic as it sounds, an IBM-backed study conducted by Info Tech Research reinforces the notion by revealing that 59 percent of the mid-sized businesses polled were able to reduce their energy consumption by implementing energy monitoring. More reflective of the current economic climate, however, are the 54 percent of respondents singled out budget cuts as a driver. Save energy or save your job? It’s a no-brainer.