The 131-year old Chennai-headquartered broadsheet, The Hindu, has launched its new website in beta, where all the breaking news and updates have moved from the old site. The new site, designed by ace newspaper designer Mario Garcia, gives you the distinct feeling that you have seen this site somewhere else. It’s certainly easy on the eye and navigation is decent, but fails to standout, with elements and fonts that are all too common. The Hindu was also redesigned by Garcia.
“We will be introducing multi-media content, social media tools, and other advanced features progressively,” editor-in-chief N. Ram wrote in a note.
A sign of changing times? You bet.
Even the venerable Press Trust of India, which used to have an atrocious website, now has a swanky new site. And given that most newspaper websites are running PTI wire copy during the day, they have an opportunity, with some marketing and initiative, to become a top online news destination. Especially for breaking news.
PTI should also consider a Twitter feed. That would be the perfect metamorphosis of the teleprinter of yore. Akin to having a teleprinter for breaking news at every end user’s home. I’d even pay to subscribe if PTI put its wire feed on Twitter. Just the headlines.
Through a vast network of reporters and stringers, PTI has unbeatable reach to every nook and cranny of India.
YouTube has launched a Hindi interface. “We are committed to promoting the creation and consumption of content in Indian languages and the launch of this edition of YouTube is a positive step in this direction,” Vinay Goel, head of products at Google (NSDQ: GOOG) India, said in a statement. YouTube offers interfaces in some 16 languages including Hindi.