Polyvore — which bills itself as the “web’s largest user-generated fashion magazine” — has raised $5.6 million in a second round of funding from new investor Matrix Partners, as well as existing backers Benchmark Capital and Harrison Metal Capital.
The site lets users mix and match products from any online store and then share their creations. It has seen traffic more than double over the last year — and now claims 4 million unique users. (As the NYT pointed out in a profile earlier this year, Polyvore is bringing in more traffic than the websites of any of the top fashion magazines).
New cash will be used to fund growth and expand the startup’s engineering and sales teams. With the new funds, Polyvore will have raised $8.1 million since its start in 2007. Co-founders Pasha Sadri, Jianing Hu, and Guangwei Yuan are all former Yahoo (NSDQ: YHOO) engineers. Sadri built several products while at Yahoo, including Yahoo Pipes and Yahoo Trip Planner.
A host of fashion-oriented sites have gotten funding in recent months, including Fashion Playtes, StyleCaster and Stylefeeder. Release.