In July, Traffic Surge To Job Portals, Bank Websites; Bing, Rediff Slips


Credit: AP Images

In July, on the back of reports that companies are gradually coming back to the hiring market, candidates spent a lot of time on job portals, data from Komli Media’s Vizisense shows. The top web portal,, saw an 8.52% growth in traffic, compared with June.

Due to a 1 August deadline to enforce new RBI guidelines on effecting an additional layer of passwords on online card transactions, websites of various banks also saw a surge in traffic. saw a 15% decline in traffic, while Facebook continues its global ascent in India as well, with an 8% month-on-month growth.

In the search category, Google’s dominance remains unshaken. While Yahoo (NSDQ: YHOO) grew 7.13%, Microsoft (NSDQ: MSFT) search, which is now Bing, registered a 12.13% drop in traffic.

Among portals, grew 7%, while the top portal,, slipped 3% and the new minimalist (NSDQ: REDF) saw a 5% drop in traffic.

Among real estate portals, came up from the third position in June to displace as the top portal in July.

Click on the image to view a slideshow of category-wise traffic and month-on-month percentage change. More data can be seen here.


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@guest: in that case, can you enlighten us with the right tool that can be used to measure the online traffic considering you have negated most of the known tools.


This data is all crap. eg. Orkut has grown 10% as per ComScore July 2009.

Secondly, ComScore is a flawed methodology. It does not have any representation of urban India beyond the four metros.

IMRB I-Cube, Comscore (based on I-Cube), JuxConsult etc have no clue of the internet market in India and their methodologies are flawed. eg. In a category with 4% penetration (u+r) and growing at about 20% yoy, a panel based approach can not be used to monitor traffic growth.

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