Self-proclaimed “web promotions company” uSocial issued a press release last night claiming that Twitter had accused it of spamming and wanted it shut down. uSocial, of course, denies the accusation. Spamming, as it is generally understood, is the sending of unsolicited messages, something that uSocial says it doesn’t do. Instead, the service lets customers pay to get more “followers.” Now, if uSocial’s consumers want to pay to get superficial followers, that’s their business. It’s not spamming — but it begs the question: Why can’t Twitter stop uSocial with the service’s administrative tools?
Digg neutralized its networks by implementing new “diversity” protocols to stop friends from digging each other’s stories to the Digg front page. Facebook has been cracking down on fake profile pages. Why can’t Twitter lock down its network and ban fake profiles? If it isn’t able to, that’s the real concern — uSocial is just a symptom of a greater problem for the company.
I’ve emailed Twitter for comment but haven’t received a response.