Google Loses Share to Yahoo/Bing In July

Google actually lost U.S. search share in July from the prior month for the first time since January, according to the latest data from comScore. The drop, which worked out to 0.3 percent from June to July, largely benefited Microsoft and Yahoo, which announced a partnership late last month. The combined search engines grabbed 0.2 percent more of U.S. searches, ending the month at a 28.2 percent share to Google’s very dominant 64.7 percent.

Many have long believed that the only way any of the smaller search companies were going to realistically compete with Google was if they combined their operations, so this data will get even more interesting once the Microsoft-Yahoo search deal goes into effect.

U.S. Search Share May 2009 June 2009 July 2009
Google 65% 65% 64.7%
Bing/Yahoo 28.1% 28% 28.2%
Other 6.9% 7% 7.1%

(Data courtesy comScore)

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