Blog Post

Google Loses Share to Yahoo/Bing In July

Google (s goog) actually lost U.S. search share in July from the prior month for the first time since January, according to the latest data from comScore. The drop, which worked out to 0.3 percent from June to July, largely benefited Microsoft (s msft) and Yahoo (s yhoo), which announced a partnership late last month. The combined search engines grabbed 0.2 percent more of U.S. searches, ending the month at a 28.2 percent share to Google’s very dominant 64.7 percent.

Many have long believed that the only way any of the smaller search companies were going to realistically compete with Google was if they combined their operations, so this data will get even more interesting once the Microsoft-Yahoo search deal goes into effect.

U.S. Search Share May 2009 June 2009 July 2009
Google 65% 65% 64.7%
Bing/Yahoo 28.1% 28% 28.2%
Other 6.9% 7% 7.1%

(Data courtesy comScore)

15 Responses to “Google Loses Share to Yahoo/Bing In July”

  1. Pam Bollweg

    I find Bing to be extremely irritating. They make the claim that you find only what you are looking for, and won’t be inundated with lots of miscellaneous nonsense, making them “better” than Google. But when reading a story on Microsoft via Bing, each paragraph is littered with many blue lettered words (clickable and taking you to another site for more info.) That wouldn’t be so bad, but the blue-lettered words are followed by questions such as “Who was the sexiest person there?”, or “Why did her ex get custody of the kids?”. These are all questions which would never cross my mind, yet there they are. I find that to be the opposite of what they advertise, i.e., find just what you are looking for without a lot of other options for searches thrown in. For every search found, you can be sure that Bing will attempt to send you to at least a dozen other sites. I wouldn’t care, except that is exactly the opposite of what they advertise themselves to be. Truth in advertising? Not.

  2. I spend a fair amount of time searching on both engines. I see the difference when I look specifically for my sites, but when I search for something I may actually be looking for; I see very little difference.

    I would like to see more competition only because he who controls search controls the Internet, and I don’t want anyone controlling the Internet.

  3. Bing keeps getting credit for getting tiny bits of market share. has gone the same route and seen the success stop when the ad buy did. Bing needs to be significantly better than Google in order to compete. Here are some numbers on how Bing could license content exclusively from magazines and newspapers in order to get a real competitive advantage and become a player that can actually challenge Google’s dominance. It’s pricey, but it might just be worth it.

  4. Adam Gutterman

    “Many have long believed that the only way any of the smaller search companies were going to realistically compete with Google was if they combined their operations…”

    Such weasel words, Jordan. Who? Can you name a source?

  5. As I said whilst commenting on John Battelle’s searchblog yesterday, I question the accuracy of this data – moreso since the data that Mashable reported on shown a 1.3% decrease (source was Neilsen) and the report above (source being ComScore) shows a 0.3% decrease.

    Either way; whilst 1.3% may seem like a small figure – it’s not that small to those that benefit from it. With Bing on 9.0% for July 2009 and on 1.7% – a 1.3% increase for a competitor is a significant change.

    Back to questioning the data; where does Neilsen / ComScore actually get it’s data – from the search companies themselves? And also, this is just for the US market – I’m sure Baidu is the #2 ranked search engine globally – and I would be interested to see whether there’s a Google-defect on a global scale or whether it’s just the US that are susceptible to marketing campaigns / influenced by media coverage.

  6. Nah,
    No biggie,
    Google still rules.
    Microsoft pays cash for searching and buying items thru Bing.

    We would have to wait for another year or so so say Microhoo is a success.

  7. Change is very small and should not merit celebrations for Microsoft and Yahoo combine. Google at 64% is much ahead and they have a very large data, well matured algorithms to take control of search. But this little swing may work as some sort of encouragement for Bing and Yahoo. But journey has only begin. If Bing can grab about 5% share by the year end, it will surely set alarm bells ringing in Google HQRS.