The multichannel battle will extend to the gridiron as DirecTV (s DTV) has announced that it will offer its NFL “Sunday Ticket” package to cable subscribers via broadband. Of course, there are a few catches. First off, it’s a trial program only in New York. Plus, as USA Today reports:
Customers here will pay $349 to watch any Sunday game on broadband during the regular season. But it will be available just to people who can’t receive the satellite signals.
Finding customers in New York that can’t receive satellite signals evidently isn’t too difficult as the tall buildings inhibit reception and many landlords prohibit satellite dishes from being installed.
To watch a game, users must download and install a special video player and enter a code. Viewing can only be done on one computer at a time. Even if someone was willing to cough up $349 in order to watch any New York Giants or Jets game that’s broadcast on TV, the user’s computer must be outside the New York area.
Too bad the NFL isn’t as forward thinking or tech savvy as Major League Baseball, which not only offers a killer broadband package, but now lets you stream games directly to the TV via the Roku.
Broadband delivery is becoming more important to DirecTV — even though the satellite company doesn’t offer broadband service. It will leverage broadband delivery for its own TV Everywhere-like authentication service that’s expected to launch by the end of this year.