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Demand Media Takes Minority Stake in Coveritlive; Will Use it With Pluck

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Demand Media, the Santa Monica-based online media company, is doing its first strategic investment: it is taking a minority stake in Coveritlive, the live blogging/event coverage tools firm. The tools from Coveritlive will be integrated within Pluck, Demand’s social media enterprise tools company and Demand will market, resell and service the joint solution to enterprise customers. Sky News is one example of a customer already using both the services.

The Toronto-based startup