Blog Post

comScore: News Drove Views in June

Big news helped make June a record month for video viewers, according to the latest numbers from comScore. The research firm said events like Michael Jackson’s death and the Iranian protests were big factors in drawing a record 157 million unique U.S. video users during the month.

comScore reports that nearly 19.5 billion videos were viewed in June. YouTube (s GOOG) was still tops with 7.6 billion, but the rest of the deck was reshuffled from historical norms as news pushed Microsoft’s (s MSFT) sites (including MSNBC), CNN parent Turner (s TWX) and MTV parent Viacom (s VIA.B) up, and Hulu fell to 7th.


Eighty-one percent of the total U.S. Internet audience watched an online video in June, with the average viewer watching 7.6 hours during the month. There were more than 157 million viewers with 124.1 videos watched, on average, per viewer. Google broke its own record with more than 112 million unique viewers who watched an average of 67.8 videos each.


July’s numbers from comScore should show an even bigger bump as that was when Jackson’s funeral was live-streamed. Yesterday, Nielsen reported that 11.2 billion streams were served in July.