July was a big month for online video, according to new numbers from Nielsen. Stats were up across the board, with more than 11 billion total streams served to nearly 136 million unique viewers. The total streams for July were up more than 30 percent year over year and more than 11 percent month over month. The number of uniques was up 14 percent year over year, but only 1.2 percent month over month.
Of course, July was an anomalous month, as Michael Jackson’s funeral was streamed online and generated worldwide attention (and massive traffic), and there was a halo effect, with people watching old Jackson videos.
| Jul-09 | Year-Over-Year | Month-Over-Month | |
| Unique Viewers (000) | 135,977 | 14.2% | 1.2% |
| Total Streams (000) | 11,200,093 | 31.4% | 11.1% |
| Streams per Viewer | 82.4 | 15.1% | 9.7% |
| Time per Viewer (min) | 211.6 | 42.2% | 12.1% |
Source: Nielsen VideoCensus
Note: Includes progressive downloads and excludes video advertising
On an individual brand basis, after enjoying a nice bump last month, the total streams served by Microsoft’s MSN/Windows/Bing combo dropped to 187 million in July, down from 195.6 million in June. There was a silver lining for the folks in Redmond: The number of unique users grew in July to 17.7 million, up from 16 million in June.
| Video Brand | Total Streams (000) | Unique Viewers (000) |
|---|---|---|
| YouTube | 7,010,772 | 104,541 |
| Hulu | 383,779 | 10,299 |
| Yahoo! | 265,570 | 29,948 |
| MSN/WindowsLive/Bing | 187,994 | 17,790 |
| Nickelodeon Kids and Family Network | 179,666 | 7,251 |
| Turner Sports and Entertainment Digital Network | 155,075 | 7,930 |
| Fox Interactive Media | 151,622 | 14,692 |
| MTV Networks Music | 119,101 | 6,887 |
| CNN Digital Network | 109,221 | 11,680 |
| Blinkx | 86,398 | 268 |
Source: Nielsen VideoCensus
Note: Includes progressive downloads and excludes video advertising
Hulu had the opposite situation as the Bing folks, with streams passing 383 million in July (up from 348 million in June), though going to fewer people, with 10.2 million unique viewers in July compared with 10.6 million in June.
For its part, YouTube continued to chug along, with more than 7 billion video streams served in July (up from 6.1 billion in June) and more than 104 million unique visitors (up from 99 million).
While it’s nice to compare month-to-month results from Nielsen, we have been frustrated with some of their irregularities in the past.
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