Blog Post

Media Consortium Creating Rival To Nielsen TV Ratings

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

A collective whoopie from the rest of us, while a group of media companies have finally done the inevitable: NBC Universal (NYSE: GE), Time Warner (NYSE: TWX), News Corp (NYSE: NWS). Viacom (NYSE: VIA), CBS (NYSE: CBS), Discovery and Walt Disney (NYSE: DIS) are joiing to create a rival to the much-hated-but-highly-used TV ratings system by Nielsen, reports FT. Others involved in the new project, slated to launch in Sept, include big advertisers P&G, Unilever and AT&T (NYSE: T), and agencies such as WPP and Starcom MediaVest, thus lending more heft (Are there any anti-trust issues here?). This new consortium will award contracts for measuring set-top box data and cross-platform viewers across TV and digital as early as Q4, the FT story says.

Of course such efforts have been threatened for years, so lets hope this time it gets done for real, for once.

2 Responses to “Media Consortium Creating Rival To Nielsen TV Ratings”

  1. Kathy Dixon

    Nielsen is using approximately 1000 metered households to measure a market such as NY. Billions of dollars are spent nationally based on the numbers produced by Nielsen numbers. AT&T has the ability to measure over 2.3 MM HHs with actual viewing data. AT & T had the foresight to include a statement that their TV package included the companies right to measure and publish the viewing levels. The right to privacy issue was solved. I hope this can open the doors to new measurement options being considered.

  2. Yep…no conflict of interest here…sellers telling us how "truly" popular/useful their wares are…is there a non-corrupt (that is, bribed) media buyer in the universe who will be interested in such BS? P&G's agenda?