Open-source media center Boxee announced this morning that it has raised $6 million in a Series B round of funding led by General Catalyst Partners with participation by prior investors Spark Capital and Union Square Ventures. This brings the total amount Boxee has raised to $10 million, following a $4 million round in November.
Boxee CEO Avner Ronen told us that the company raised the money now to keep up with interest in the product. The company originally thought CE device makers wouldn’t be interested in Boxee until 2010, but evidently those hardware companies are a little ahead of schedule. “What we’ve seen over the last two to three months is increased pace from the biz dev side,” said Ronen. The company will use its newfound funding to bring on additional staff to get more content on the platform, port Boxee over to consumer electronics devices, and bring on engineering to build out its app section.
Earlier this summer, Boxee signed MLB.TV as an official content partner, and added Digg and Tumblr integration to its platform. Boxee has proven itself popular with the tech set, and now it needs to move more into the mainstream. If Boxee can secure the content people crave on the devices they want, it could be the glue of the digital living room. There are a lot of “ifs” in there, however.
Ronen says he plans to grow the company from 11 to 20 people over the next few months. Already he’s brought over Boxee’s outside PR consultant, Andrew Kippen, to be the company’s first VP of marketing (actually its first marketing person at all).