Blog Post

Advertising Round-Up: Sky Digital Media; O2 Sales Head Quits; Express Advertorial Warnings

Sky Digital Media: It carries out online sales duties for 133 sports websites but BSkyB’s digital sales division is to stop representing 25 of them as part of a refocusing of its portfolio. It could be the sites, thought to include smaller, amateur sports clubs, teams and gyms, have severed their links with Sky though not many digital agencies take on such small clients. The business lost accounts for less than two percent of the SDM’s sports inventory and it still represents 174 sites across music, fashion and parenting, including 14 Premier League club sites including Everton and Spurs. From Mediaweek.

O2 sales head: O2 is without a head of sales: James Macdonald has left the company after almost a year in the job. He ran the ad sales for thr company’s O2 Active mobile portal and is now expected to set up his own mobile marketing business. From NMA.

Express Newspapers: The Northern & Shell-owned Daily Express has been rebuked by the Advertising Standards Authority for not clearly labeling print and online articles as advertorials. In three separate adjudications the advertising watchdog found the paper had been “always and uniquely favourable to the product featured” and warned it to declare advertorials as such in future.