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Research: Youngsters Not Fleeing Social Networks, They're Just Moving To Facebook

Are UK 15-to-24-year-olds really growing tired of social networking? Ofcom last week reported (p289) a five percent fall-off, to 50 percent, in the proportion of the age group that uses such sites – but comScore (NSDQ: SCOR) today says the number of them visiting in June actually increased 14 percent from last year, to 6.8 million.

comScore SVP Mike Read, in the release, says Ofcom’s findings are “simply not the case” and the truth is “just the opposite”: “What does appear to be happening is that younger users are beginning to consolidate around Facebook and are spending less time on competing sites.

One Response to “Research: Youngsters Not Fleeing Social Networks, They're Just Moving To Facebook”

  1. Jim Riley

    That makes sense – the OFCOM report didnt address the crucial issue of market share amongst the social networks. In the same way that Google has become the dominant service in search, Facebook looks likely to become the dominant serivce in social networking. There is no logic in users maintaining too many profiles on competing sites. MySpace & Bebo are toast – following hot on the heels of FriendsReunited

    Jim
    http://www.tutor2u.net