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Certainly there are enough companies tackling live video streaming that all the available business models have been divvied up. But a new one — Dyyno — is trying to see if it can round up some alternatives.
Dyyno is well-pedigreed and it’s emerging from stealth with better customers and partners under its belt than many of its competitors. The company has its origins in Stanford’s electrical engineering program, and its CEO Raj Jaswa was previously president of the influential TiE Silicon Valley entrepreneurship group after taking multiple companies public. The company already powers live video gameplay broadcasts for Xfire (s VIA.B) (see screenshot above; viewers are chatting alongside live video of a game being played by another user) and has an integration agreement to upgrade the video in WebEx (s CSCO) teleconferences. Xfire pays Dyyno $1,000 per month plus ad revenue share, and WebEx users pay Dyyno an additional monthly rate. So it’s not your average fresh-out-of-stealth startup.
Dyyno live video transmissions rely on its peer-to-peer client — which we’d normally say would seriously hinder it from gaining new users. However, the company’s partnerships help it neatly evade the download barrier, because Xfire and WebEx users already expect to download software, and Dyyno can be bundled right in. And a P2P architecture bumps up quality and concurrency while bringing down price.
Where Dyyno seems a bit less prepared is to go directly to consumers and small businesses. The company charges $10 per month for a personal channel with up to 10 concurrent viewers, $100 per month for 100 concurrent viewers, all the way up to a $10,000 license for the broadcast level. It thinks it will bring on families, professors, and religious and political groups. Once they have the software downloaded, customers can either transmit screencasts or connect up webcams or camcorders.
Jaswa said the only customers Dyyno isn’t interested in are media companies. “Our architecture good for one viewer up to 1000,” he told NewTeeVee. “We’re not interested in the one-to-a-million market.” True, that approach leaves plenty of other potential customers — but there are also a lot of free products available to them. Asking so many different types and sizes of customer to pay for your product seems a bit too scattershot. However, powering video for gaming sites makes a lot of sense, and Dyyno is aggressively pursuing that market. It says it has already signed deals with five other gaming portals, including Outspark.
Another problem — Dyyno is only for PCs at the moment. Jaswa said a Mac version should be out within a couple monhts.
Dyyno has raised $7 million to date, primarily from Artiman Ventures in Oct. 2007.