Polling firm Rasmussen Reports has received a “major growth capital investment” from media private equity firm Noson Lawen Partners. The company said it would use the funds to expand its collection of public opinion data in the U.S., which already includes daily tracking of consumer and investor confidence as well as presidential approval.
It also plans to expand its premium membership service, which provides subscribers access to all of its data for $19.95 a month. Rasmussen says its website, RasmussenReports.com, is the most visited public opinion website in the U.S. It brought in nearly 730,000 unique visitors last month, according to Compete.com.