Satellite TV provider DirecTV is readying its own version of TV Everywhere, the industry-wide service that gives people access to certain premium content online — but only if they have a multichannel subscription. AdAge has the story, but details are slim, with DirecTV only saying that it has been in active talks with programmers, and that it will use its own technology and branding, similar to Comcast’s OnDemand Online approach.
We’ve known since May that satellite companies DirecTV and Dish as well as telco providers like Verizon and AT&T were exploring their authentication options, and this news helps bring DirecTV’s plans a tiny bit more into focus. What makes DirecTV’s authentication intentions more interesting to watch than any of the others being floated out there is that unlike its cable or telco brethren, DirecTV doesn’t offer customers Internet access, so the video watched online would be done on some other company’s network.
Authentication plans from multichannel operators are a way to nip so-called cord-cutting in the bud by locking up some premium content behind subscription walls online. DirecTV didn’t say when it would roll out its authentication scheme, only that it would around the same time that other such plans hit the market, which would likely be by the end of this year.
DirecTV reported a mixed bag of earnings yesterday. The company’s second-quarter profit dipped 11 percent due to higher customer acquisition costs, but it added 224,000 net new subscribers, which was 74 percent more than the same period last year. At last check, shares of DirecTV were down 36 cents, at $24.49.