If you’re a parent with an iPhone or iPod (s aapl) touch, chances are your kids are dying to play with it. And a majority of parents who own such devices let their kids do just that, at least once a week, a study conducted by MTV’s Nickelodeon has found. The motivation for parents? They see it as a source of entertainment, education — and plain ole distraction.
While most kids are using their parents’ iPhones or iPod touches at home, parents are also forking them over while they’re waiting for appointments or sitting in the car. More often than not, kids are using them to play games — a usage for which parents, the study found, are “willing or eager” to pay for. We wonder whether this will cut into the market share of handheld video game devices, such as Nintendo’s DS or Sony’s PSP. More importantly, what’s the appropriate age at which to buy your kids an iPhone or iPod touch of their own? Parents, please weigh in with your thoughts.
Some other interesting facts from the study:
- A whopping 98 percent of parents find the iPod touch kid-friendly, while 84 percent said the same for the iPhone.
- Most parents supervise their kids’ use of the iPod touch and iPhone.
- Parents’ biggest concern with their kids using the iPhone or iPod touch is they may view “inappropriate or unsafe content.”