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Sponsored Tweets: What's Your Take?

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sponsored_tweetsPaid tweeting is nothing new. We’ve all seen spam users and posts in our Twitter feed and our following list, but usually the attempts are painfully obvious and easily dismissed. A new venture, Sponsored Tweets, by IZEA founder Ted Murphy (the guy with the tongue, in case you, like me, didn’t recognize the name but know the face) is bringing sponsored tweeting to the mainstream, and he has a pack of celebrities, both traditional and online,  to back him up.

The idea is simple: companies pay Twitter users to mention their products in a favorable light. It’s paid content, not uncommon in the blogging world, brought to micro-blogging for the first time in a concerted, organized and coherent way. It even includes an attempt at transparency, via a “disclosure engine,” use of which is required for Sponsored Tweets posts.

For celebrity bloggers like Jessica Gottlieb, it’s a system that pays admirably. For every sponsored tweet she makes, she’s compensated to the tune of around $22, according to a Fast Company article on the new service by Lydia Dishman. Dishman’s own sponsored tweets would only be worth about $3 by comparison. Sponsored Tweets takes into account your number of followers and the frequency of your posting, among other factors, when determining your rate of compensation.

Arguments in favor of and against the scheme have already been popping up all over the place, with people making good points on both sides. Personally, I like to keep social networking and advertising as separate as possible, and have been known to delete Facebook friends after receiving a pitch message. I’m still not entirely sure how I feel about the same sort of thing on Twitter, since a 140-character tweet in my stream is much easier to ignore than a message that triggers an email, but at first blush, it isn’t something that sits well with me. I think the degree to which it becomes popular will end up having a lot to do with how tolerant I am of paid tweeting.

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What are your thoughts on Sponsored Tweets? Do you produce paid content as a web worker already, and would you consider moving into this new space? How do you see tweet sponsoring affecting your Twitter usage, if at all?

15 Responses to “Sponsored Tweets: What's Your Take?”

  1. Considering that my use of twitter is only alerts to new articles and stories i write or find and the occassional quote from something im reading (this numbers around 60 a day) and in the past 3 months or so Ive been with the sponsored tweets program, ive only sent around 15 individual tweets from 5 offers, and have not lost any of my 5.5k followers, I dont think its as big of an issue as the past commenters are, im more likely to unfollow for to many banal tweets about your daily life, im shopping at the mall, icecream with mom, etc. the freq of sposnored tweets is very small, and is disclosed via a hashtag along w/ some other options

    • I don’t care how low the frequency of spam is, I have been regularly unfollowing and blocking people for using spam injection services like Sponsored Tweets, Twittad, Magpie, etc., regardless of the quality of their regular tweets. I encourage others to do the same. I wonder how much more stable the platform would be for legitimate users if the spammers were not wasting Twitter’s bandwidth.

  2. I never liked the idea of making money from tweets, but Sponsored tweet is one of few programs which I actually liked…
    Probably control over ad tweets is something which I always wanted..and since its been recommended by some big players..I dont mind trying it out…

  3. Hey Mark…
    You are right; the advertising will not have worked if I choose to ‘unfollow’. But that is the issue, I don’t want to have to ‘unfollow’ someone because of their sponsored tweat overload. This could be a person who produces great tweets/content in which I look forward to, now because of this, I will be missing out on. I am all for social network advertising, just not within our feeds. It’ll be interesting to see how this plays out and how the twitter community reacts.

  4. I will unfollow and block anyone who ends up using a sponsored Tweet service. They are nothing more than bandwidth hijacking spam injection systems and provide absolutely NO benefit to the Twitter community. They only cost users of such services credibility, followers, and the respect of people who cannot stand spammers.

  5. I would be totally against the whole idea.

    At first, it may seem not so bad, but as more companies catch wind of the idea your whole twitter stream will be nothing but ‘sponsored tweets’. As there is spamming and promoting already taking place, for the most part – it’s nice to have genuine, authentic feeds. Instead of cluttering your stream, why not have sponsored ads on the sides in the same efforts Facebook has shown. This I don’t mind — it’s like driving down a highway and having billboards along side the road, you look and keep going, but if they were in the middle of the road it would be ‘cluttered’ and would have to make an effort to bypass them.

  6. This isn’t too bad in principle – celebrities and well-known figures have been endorsing brands, products and causes for years.

    The only thing for me is that it should be plainly obvious that the tweet is a Sponsored Tweet, like having a #ST hashtag in there, you would only lose 3 characters and then I can tell the diference between someone’s true opinion and an endorsement; this is very easy to spot on TV, but less so on Twitter.

    Without this you will lose a certain amount of trust and integrity and we all know how hard these are to come by nowadays.

  7. I’m in the sponsored tweets program (although I haven’t accepted, or declined, any offers yet)…I think sponsored conversations will work better than sponsred tweets will

  8. It’ll all work itself out in time. If people get too annoyed with someone’s sponsored tweets, they’ll stop following.

    If not, it’s because of one of two reasons (or both):
    1. They are infrequent enough to not really be a bother.
    2. They are actually useful, and people are finding out about things they want.

    Either of those is at least a win-win-semiwin.

    It’s obviously a win for sponsored tweeters. It’s a win for advertisers because people see their ads. And it’s at least a semiwin for followers since they could be being enhanced.