Cloud-based Video Gets a Guarantee


This week, the provider of pay-as-you-go video encoding powered by Amazon Web Services (s AMZN), started offering service level agreements that guarantee it will process its customers’ video in timely fashion. To our knowledge, these SLAs are the first of their kind.

SLAs are an important step forward for video in the cloud — encoding isn’t child’s play, and customers need to know they can trust that their videos will get processed quickly and efficiently. If the SLA isn’t met, says it will encode the videos in question at no charge. The company had previously offered an SLA only for uptime, but has now added maximum queue time and capacity per hour.

Alongside the SLAs, buttressed its simple $10/month pricing plan with new tiered services, with the high end now offering a maximum queue time of 4 minutes, 75 GB of included encoding, and 50 GB per hour of capacity for $299 per month. The company hopes that top level will snag high-volume sites like user-generated video destinations and media companies.

San Francisco-based, which competes with RipCode, HD Cloud and Hey Watch, as well as traditional encoding solutions, says it gets a significant amount of its customers through its excellent domain name. It also has channel relationships with partners like Brightcove. The company says it has encoded more than 1 million videos in the last 10 months and has more than 300 paying customers.



@Liz . Thanks for the jump.

With On2, Freewheel,, Youtube, and others, Google have kind of consolidated the market, offering a comprehensive package for a perspective content creator/advertiser.
This must cause waves for companies offering standalone solutions, if so; it will be interesting to see how they re-configure.

Eric Fontaine

Hi Liz,

Hi, I am the Marketing Director at HeyWatch.
That is true, is a great service.

Many thanks for the note about HeyWatch. Actually, HeyWatch has been the leader in Online Video Encoding since 2006.

I assume that is our first competitor even if it launched 2 years after us.

We are pleased to compete with them. Good luck to them.

Dan Rayburn

While RipCode and HD Cloud are in the transcoding space, they don’t really compete with is a SaaS based service, RipCode is an appliance based solution customers buy and deploy inside their firewall. While HD Could is more similar to, they are not up and running with their service today and even getting a demo account requires you to have to contact them and wait for a reply.

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