Cloud-based Video Gets a Guarantee

This week Encoding.com, the provider of pay-as-you-go video encoding powered by Amazon Web Services, started offering service level agreements that guarantee it will process its customers’ video in timely fashion. To our knowledge, these SLAs are the first of their kind.

SLAs are an important step forward for video in the cloud — encoding isn’t child’s play, and customers need to know they can trust that their videos will get processed quickly and efficiently. If the SLA isn’t met, Encoding.com says it will encode the videos in question at no charge. The company had previously offered an SLA only for uptime, but has now added maximum queue time and capacity per hour.

Alongside the SLAs, Encoding.com buttressed its simple $10/month pricing plan with new tiered services, with the high end now offering a maximum queue time of 4 minutes, 75 GB of included encoding, and 50 GB per hour of capacity for $299 per month. The company hopes that top level will snag high-volume sites like user-generated video destinations and media companies.

San Francisco-based Encoding.com, which competes with RipCode, HD Cloud and Hey Watch, as well as traditional encoding solutions, says it gets a significant amount of its customers through its excellent domain name. It also has channel relationships with partners like Brightcove. The company says it has encoded more than 1 million videos in the last 10 months and has more than 300 paying customers.

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