On Rupert's Charge Plan: Experimental Phase Of News Corp

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Staci was on Marketplace earlier today, talking about, what else, Murdoch’s pronouncement yesterday about planning to charge for his news sites. Embedded audio below, and transcript here.

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Shane Lundy

I find it interesting how major media companies keep bouncing back and forth between, free ad supported content and subscription content. These models have been tested and major media companies are still struggling to find sustainability, so why try again what we already know will not work. The definition of insanity is trying the same thing over and over ago expecting different results. Has the media industry gone insane? It’s time to disrupt the old and flawed monetization paradigm and make the self targeting ad market a reality.

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