Online Ad Buyer MediaMath Raises $12.5 Million Financing

Digital ad buyer MediaMath has raised $12.5 million in a mix of venture capital and debt. The $10 million venture portion was led by Safeguard Scientifics, with participation from QED Investors, a fund created by Capital One co-founder Nigel Morris, and European Founders Fund. The $2.5 million in debt was secured from Silicon Valley Bank. The company’s platform is marketed to ad agencies, with the promise of a range of analytics to aid their online media buys. New York-based MediaMath will use the proceeds to build up its technology research and product development. The two-year-old company also hopes to make some executive hires. It says it is also interested in making some acquisitions. Release