Industry Moves: Gamestop Appoints Petrovic as Digital Head; Big M&A Budget and Mandate


Gamestop, the offline games retail giant, is finally moving into digital in a much bigger way: just last week it announced the launch of an online casual games store, and now, it has appointed Chris Petrovic, former VP of digital at Playboy (NYSE: PLA), as its new GM of digital media. Petrovic left Playboy earlier this year as the adult company’s own digital strategy went into disarray.

The new position is intended to help ensure that the $8.8 billion offline behemoth doesn’t fall too far behind in the digital gaming space, even as it continues to downplay the actual online threat publicly. More info in release.

Chris will be based in Los Angeles, and from what I know, plans to build a digital team and focus initially on M&A in the space, helping jumpstart Gamestop’s presence online. He has a sizably large M&A budget at his disposal. So those of you looking to sell off some assets (Yahoo (NSDQ: YHOO) Games, IGN maybe?) or are a startup in the sector (Zynga, Playfish, Playdom etc), you know who to now ping through Facebook…

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