For every marketing exec that suggests using Twitter during a brainstorm session, there must be a few others who wonder “what’s the point” — or even more importantly — “what’s my ROI going to be?”
Turns out that only 8 percent of advertisers actually think of Twitter as a “very effective” promotional tool, according to eMarketer (piggybacking on some data from LinkedIn and Harris Interactive). Even more telling, is that just 8 percent of consumers think the same thing. (Click the chart to enlarge).

{"source":"https:\/\/gigaom.com\/2009\/08\/04\/419-less-than-10-of-marketers-think-twitter-is-very-effective-for-promotion\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_af1b12810d23ff3aa31f125166aa9c46","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}