Industry Moves: Apple Vet Zwerner To Head Up Design At Palm

Jeff Zwerner

Jeff Zwerner has joined Palm (NSDQ: PALM) as its new SVP of brand design. He’ll oversee everything from the company’s web design strategies, to its global ad campaigns and PR (a new role he must be relishing given all the mixed reviews the new Pre ads are getting). PreCentral.net first reported the news, piggybacking on an update from Exectrax.

Zwerner most recently headed up the S.F. arm of Factor Design, a design and branding consultancy. During his tenure at Factor, Zwerner also served in a number of design-related roles at Apple (NSDQ: AAPL), including a stint as creative director of packaging from 2001 to 2003.

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