Blog Post

Handmark Beats Microsoft To Punch By Launching App Store For Windows Mobile

Handmark, which develops and sells mobile apps, games and ringtones, has created an app store for Windows Mobile devices, beating Microsoft (NSDQ: MSFT) to launching its own store later this year.

The storefront called HandMarket Apps has 50,000 pieces of content, including 1,100 games and applications, 12,000 wallpapers and thousands of ringtones. Handmark said the app store will support both credit card payments, or carrier billing for Sprint (NYSE: S), Alltel (NYSE: AT) and AT&T (NYSE: T) customer. What’s also impressive is that the store will work on Windows Mobile phones 6.0 and higher, whereas the Windows Mobile Marketplace will only work initially on Windows Mobile 6.5. Likewise, Microsoft’s store is only expected to have 600 apps initially.

Although Handmark may have beat Microsoft to the punch and may even have a more robust offering at first, Microsoft will have an easier time raising awareness of its storefront and getting users to try it out since it will be pre-loaded on the phone.