FT Bosses Launch PR Offensive For Paid-Content Model


Not content with its position as the only UK newspaper to successfully monetise its online content to at least some of its audience, executives from Financial Times have been busy telling the world that charging for news does work and that it’s a big mistake for other newspapers to think otherwise. Editor Lionel Barber (pictured) tells Channel 4 in an interview (embedded after the jump) that there is now “an inexorable momentum behind charging for content” and he urges other national papers only considering introducing paywalls — essentially all of them — to act now: “What I would say to the competition and to the rest of the world is that it



wont people seriously go onto technorati and the like. BLOGS……


just wait for Huffington Post UK, Politico UK (and many others like them) to render the FT and all those other paywall sites completely irrelevant. Finding a mechanism to get paid for content (beyond advertising) is important, but adding a dumb paywall is not the answer.

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