The current crop of e-reader buyers are mostly men who have money and are into gadgets, but the next wave, according a Forrester study, will be largely women who just tend to read a lot — like five books a month. Meanwhile, the following chart, published with the report, shows just how small the e-reader market is now — almost half the country has never even seen one.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
["wijax_a21ab07c8d1cd07f7d60cd35add08e3b","wijax_b7cacd1ea8607751f592f9cf528a40d9"]
{"source":"https:\/\/gigaom.com\/2009\/08\/03\/419-chart-who-owns-e-readers-and-who-are-the-next-wave-of-buyers\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_5c17231f4ba529bc61bb2140a81ee435","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
{"source":"https:\/\/gigaom.com\/2009\/08\/03\/419-chart-who-owns-e-readers-and-who-are-the-next-wave-of-buyers\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_5c17231f4ba529bc61bb2140a81ee435","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
Comments have been disabled for this post