The first videos I ever watched on the Internet were movie trailers, and they continue to be some of the most watched content around — to the point where Visible Measures partnered with Variety.com recently to chart their viewing rates. Their data doesn’t include the trailers that launched this week in the aftermath of the Comic-Con publicity blitz, but some of these videos were the most discussed of the last few days.
What’s everyone so psyched about? Well, first there’s the whimsical stop-motion of Wes Anderson’s adaptation of The Fantastic Mr. Fox:
And then, there’s animation on a totally different scale. Tron Legacy‘s “concept grid test” is available for embedding on DailyMotion and other sites, but if you haven’t checked out the clip in HD, you’ve not read Shakespeare in the original Klingon (to paraphrase Star Trek IV: The Undiscovered Country).
But it’s possibly the least showy of these that’s the most intriguing. It’s easy to imagine that the trailer for a film about a Jewish man in the 1950s having an existential crisis would be boring. But A Serious Man is the new upcoming Coen Brothers film, and it looks anything but.
Of these, A Serious Man‘s trailer stands out as the most artistically unique, and the excitement inspired by all three is palpable. After all, done right even a commercial can make for great content.
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