Consumers Still Treasure Photographic Memories With Prints

shutterflyConsumers are still looking to hold onto their memories with hard-copy photographs. At a time when many tech-savvy users are uploading their entire photographic lives to Facebook or Flickr, many others — especially those with kids looking to send pictures to grandparents or other far-away relatives who might not be as computer literate — are going to sites like Shutterfly to get their digital pics printed out. Shutterfly yesterday reported its second-quarter revenue grew 10 percent year over year to $38.9 million, with customers and orders up 13 percent and 6 percent, respectively, despite the economic slowdown. The company’s Personalized Products & Services revenue grew 20 percent over last year. This includes photo books, custom mugs, posters and various other gifts.

I own a laser printer/copier/scanner, mostly so I can print out legal documents, sign them, scan them and return them. I haven’t actually printed anything besides an airline ticket in years — I can’t remember the last time I wanted a printed photo, but if I had some need for it, I would probably use iPhoto’s printing service, or something like Shutterfly. It’s the best of both worlds, and it saves a trip up the street to Wal-Mart’s photo processing lab. Shutterfly’s customers seem to agree!

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