With all the controversies raging around mommy bloggers and their product reviews and FTC looking into the practice (for all bloggers, not just moms), I did a quick video interview with Lisa Stone, CEO of BlogHer earlier this week. Among the points she discussed:
— No point in having one universal standard for bloggers
— Importance of separating advertising from editorial
— Self regulation efforts
— Effect on marketers
— Role of press
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