Reports: Samsung, LG And Apple Steal Marketshare During Difficult Second Quarter

Two major handset reports were released today breaking down the global mobile phone market in the second quarter. The conclusion was that Samsung, LG (SEO: 066570) and Apple (NSDQ: AAPL) continue to do well because of their smartphone offerings, while the other handset makers lose marketshare in the face of a difficult economy.

Q2 shipments fall: The global mobile phone market shipped 269.6 million units in Q2, down 10.8 percent from 302.2 million units in Q2 2008. However, the second quarter results are an improvement from the 17.2 percent decrease seen during the first quarter, according to research firm IDC.

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Smartphones in demand: Among the top-five brands, South Korean companies Samsung and LG again outgrew all their major rivals because of demand for their touchphones and QWERTY phones, according to Strategy Analytics. Samsung reached a record high of 19 percent marketshare, and LG hit an all-time high of 11 percent.

The iPhone: While Apple may get the majority of attention, it is well below the top five in terms of volumes. Strategy Analytics said the iPhone held steady with 1.9 percent marketshare, after shipping 5.2 million iPhones worldwide in the second quarter, which is up 626 percent from 700,000 units in the year ago period. Shipments were unusually low a year earlier because Apple was on the cusp of launching the iPhone 3G. In Q1, Apple had a marketshare of 1.6 percent.