Extreme Reach Raises More Than $3M; company allows advertising across TV, mobile and broadband using one platform. (paidContent)
Xbox Getting Twitter and Facebook Before X-mas; social apps will be added separately rather than as part of a broader update. (Eurogamer)
Chuck Adds Web Video to Prop Up Off-Season Interest; ChuckMeOut.com features webisodes and other social features. (InteractiveTV Today)
CBSSports.com Embeds Reporters for Bite-Sized Stories; the RapidReports program will spread out 32 correspondents across every NFL team for multiple stories each day. (release)
HBO Sports Punches Up Web Series; Got No Game with Paul Mercurio will focus on boxing, football and “race in sports.” (Broadcasting & Cable)
Sonic to Use Blu-ray Tech for Streaming; Roxio CinemaNow to offer 1080p video streaming. (Video Business)
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