Vid-Biz: Extreme Reach, Xbox, Chuck

Extreme Reach Raises More Than $3M; company allows advertising across TV, mobile and broadband using one platform. (paidContent)

Xbox Getting Twitter and Facebook Before X-mas; social apps will be added separately rather than as part of a broader update. (Eurogamer)

Chuck Adds Web Video to Prop Up Off-Season Interest; features webisodes and other social features. (InteractiveTV Today) Embeds Reporters for Bite-Sized Stories; the RapidReports program will spread out 32 correspondents across every NFL team for multiple stories each day. (release)

HBO Sports Punches Up Web Series; Got No Game with Paul Mercurio will focus on boxing, football and “race in sports.” (Broadcasting & Cable)

Sonic to Use Blu-ray Tech for Streaming; Roxio CinemaNow to offer 1080p video streaming. (Video Business)