Bookseller Barnes & Noble (s bks) has jumped onto the e-book train full force, and to show how serious they are about it they are now providing free Wi-Fi at their stores. Wi-Fi has been available at many B&N stores for a few years through the AT&T (s t) wireless service. The press release for the Wi-Fi indicates it will now be available totally free at all retail locations:
The existing AT&T Wi-Fi network at Barnes & Noble has been available to customers since 2005. Now, anybody walking into a Barnes & Noble store anywhere in the country will have complimentary and unlimited access to the Wi-Fi network at all store locations.
As a part of the Wi-Fi offering announced today, customers will soon be able to opt-in to receive personalized messages from Barnes & Noble — such as a coupon to the in-store café, notices on an author book signing or details on where to find a new book release in their favorite genre — on their Wi-Fi enabled devices when they enter the store.
B&N has embraced the e-book market in a big way, as indicated by our interview with company officials. This free Wi-Fi program is firmly aimed at bolstering the e-book side of the business.