ET Now, the business channel from the Times Group that went on air a little more than a month ago, is now within striking distance of NDTV Profit, the second-highest rated business channel in a four-channel market. According to data from TAM Media Research, in metro markets, ET Now had a 21% marketshare for the week ended 25 July, while NDTV Profit had 23%. In this segment, market leader CNBC TV18’s share has eroded to 49% (from 58% last week) and UTVi is at 7%. In the all-India segment, NDTV Profit has more than double the market share of ET Now (click the image to view a slideshow with details).
In this graph, see the decline in the marketshare of market leader CNBC TV18 that corresponds with the rise of ET Now. Please note that this is for the metro segment.
Times Global Broadcasting Ltd CEO Chintamani Rao said the channel was not yet being distributed outside “key cities” when asked about the stark difference in the channel’s marketshare in metros and all India segment. He declined to say how he defined key cities and also did not answer a question about his distribution strategy for ET Now going forward. “The game has just begun,” he said, when asked to respond to the channel’s performance.
Star Plus is back at the top in GEC (general entertainment channel) ratings, riding on greater ratings of Sach Ka Saamna. The controversial realty show had the highest rating of 5.24 during the week under review. Colors is second and Zee TV is third in the ratings chart.

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