His thoughts on the future of Twitter aside, Ashton Kutcher has been breaking ground in digital content with his production company, Katalyst Films — creating animated shows like Blah Girls, and the first-ever series to premiere on Slide. Now Heroes star Milo Ventimiglia is trying his hand at producing branded content, and according to Greg Johnson, SVP, ECD and head of digital at William Morris Endeavor, it’s a trend that’s going to continue.
@DMS: William Morris Exec: Expect An Influx Of Celeb-Fueled Content Companies
Credit: Mike Navarre

Credit: Mike Navarre
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