blip.tv Gets New Dashboard, New Distribution

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bliptvblip.tv held a press conference this morning to unveil a slick creator dashboard and a host of new content partners that span old and newteevee including YouTube, Roku, WNBC and Verizon FiOS.

The new blip dashboard offers a raft of features including single upload to multiple partners such as YouTube (s GOOG), Vimeo and TiVo (s TIVO), through an expanded partnership. Creators can serve ads to the videos distributed to YouTube and elsewhere through FreeWheel (which just announced a trial with YouTube yesterday).

blip also has built new analytics tools into its dashboard courtesy of TubeMogul. One neat trick in particular is the ability to watch your video alongside a second-by-second graph that shows you the exact moment people stopped watching (or rewound and re-watched).

The living room box Roku (which also has content from Netflix (s nflx) and Amazon (s amzn) VOD) will bring independent shows on the blip network to big-screen TVs starting this fall. In addition to Roku, blip fans can enjoy a lean-back experience while watching blip content through Verizon FiOS On Demand.

blip is also making the jump to broadcast TV, in a small way. Select TV programs will air on WNBC’s digital TV channel New York Non-Stop — which is great, we guess, if you live in New York.

A pretty makeover and more distribution is fine; the trick now will be for blip content to be more signal and less noise. Just being on a big-screen TV is not the same thing as people finding and watching you on a big-screen TV.

6 Comments

Eric Mortensen

Chris –

The blip.tv deal with NBC will move beyond the NYC market, but the city’s 8.5 million citizens are nothing to sneeze at.

Our TV distribution options are designed to be integrated into the fabric of partnered devices. We’re not exporting a website onto a TV screen. Instead, we are curating the best HD content and integrating it into the Sony/Roku/Fios/Tivo experience. We find out what works best for each show on each platform and turn that knowledge into increased audience size. And that’s as true for our NBC partnership as it is for our Roku one.

After working with TV devices for nearly two years now, there’s still much to learn as the ground shifts under us—but our footing is sturdy and we are making great progress. The future of television relies on its growing with the web. The mediums need each other. And they have to start somewhere. IMHO, that somewhere should be blip.tv.

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