NBC-Universal Backed BookFresh Raises $500,000 For Online Appointments

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Online appointment startup BookFresh has raised $500,000 in funding from new investors including Ron Conway. BookFresh, which was known until June as HourTown, raised $1 million from NBC Universal (NYSE: GE), Baseline Ventures and Hatch Ventures in a round last August. The company said that the new funding would be used to support its growth. Its service lets small businesses accept and manage appointments online. BookFresh offers a baseline service for free, as well as premium options for a monthly fee. It was started in 2007 by Ryan Donahue, a former product designer at PayPal. Release.

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Book Fresh is not really a complete scheduling application. They are going to get run over by companies like Appointment-Plus and TimeTrade. BookFresh looks cool but the functionality is very limited.

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