The BBC has been trying to share its video with newspapers for the last two years – most recently, in its submission of Ofcom’s public service broadcasting review. Finally, the papers – more used to assaulting Auntie – have consented to her offer. Telegraph.co.uk, Guardian.co.uk, Independent.co.uk and Mail Online are the first which, starting today, will embed all clips from four BBC News strands: UK politics, business, health and sci/tech. The offer won’t be extended to other genre like sport and entertainment. Release.
This is a byproduct of BBC News recently turning on embedding for its videos. The deals will use the BBC’s branded player, with a superimposed BBC logo and BBC.co.uk linkbacks; videos are geoblocked to UK users only. The clips “must not be directly connected with any advertising on third party websites