BBC Newspaper Video Share Gives Auntie Moral High Ground, For Now

BBC video on Daily Mail

The BBC has been trying to share its video with newspapers for the last two years – most recently, in its submission of Ofcom’s public service broadcasting review. Finally, the papers – more used to assaulting Auntie – have consented to her offer. Telegraph.co.uk, Guardian.co.uk, Independent.co.uk and Mail Online are the first which, starting today, will embed all clips from four BBC News strands: UK politics, business, health and sci/tech. The offer won’t be extended to other genre like sport and entertainment. Release.

This is a byproduct of BBC News recently turning on embedding for its videos. The deals will use the BBC’s branded player, with a superimposed BBC logo and BBC.co.uk linkbacks; videos are geoblocked to UK users only. The clips “must not be directly connected with any advertising on third party websites

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