Vid-Biz: TV Ads, Lost, Fred

Broadcast Networks Cutting the Price of Ads; advertisers able to negotiate cheaper rates for the upcoming TV season, bummer news for networks who are already feeling an economic pinch. (The Wall Street Journal)

Kia Motors Gets Lost for New Web Series; Mysteries of the Universe: The Dharma Initiative will be a fictional documentary series set in the early 1980s; first episode available now. (ABC.com)

“Fred” to Be an Emo Boy; YouTube star Lucas Cruikshank makes move to movies to star as a high schooler who believes he has “emo powers.” (The Hollywood Reporter)

Generate Finds a “Hero” for Digital Programming; company partnering with Milo Ventimiglia’s Divide Pictures to develop content for the young male demo. (Variety)

FiOS TV Hits 2.5 Million Subscribers; telco’s rise is putting pressure on the cable companies. (GigaOM)

BigBand Networks Develops Video “Supergroup;” company says its Converged Video Exchange technology lets operators bundle QAM channels and manage bandwidth more efficiently. (Multichannel News)

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