Twitter Finds a Business Case

twitter-bird1Twitter reached out to the enterprise market for the first time yesterday with the unveiling of Twitter 101, a web-based guide aimed at helping companies understand how to use the real-time microblogging service, including case studies that show how it can help a company’s business. Twitter has become an increasingly popular way for companies of all sizes — most notably Best Buy and Dell — to interact with customers and market services and products.

As Liz from NewTeeVee notes on GigaOM Pro (subscription required), “[C]ompanies are starting to figure out how to use Twitter for profit by building their own celebrity using the virality enabled by its publicness.” And as more businesses have started to dip their toes into the Twitter pool, developers have stepped in to help. Some of the best enterprise-focused Twitter applications currently available include:

We’re sure to see many more, as Twitter’s audience continues to grow at a breakneck pace. The site had 21 million unique U.S. visitors in June, according to comScore, making it the third-ranked social networking site. While the release of Twitter 101 isn’t as exciting as, perhaps, the introduction of enterprise subscriptions, the new business-focused web guide shows that the folks over at Twitter HQ are cognizant of the opportunity they have with small businesses and large-scale corporations alike.


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